Bairavaa takes a beating

Even before the movie hit the screens, Vijay starrer Bairavaa is facing issues.

The Kerala Film Exhibitors’ Federation has declined to screen Bairavaa in cinema halls in Kerala and this has created a huge havoc between Kerala Producers’ Council and theater owners.

Now, the distributors of Bairavaa have issued a legal warning to theater owners, who have signed an agreed with them.

‘This is to inform that M/s. IFAR INTERNATIONAL, Kollam has acquired the Kerala Theatrical Rights of the Tamil Film Bairavaa and we M/s. Sayujyam Cine Release, Kottayam have been appointed as their distributors. Those who have entered into agreement with Ms. Sayujyam Cine Release, Kottayam for screening of Tamil Film “BAIRAVAA”, since your association namely Kerala Film Exhibitors Federation have decided to close down the theatres on and from 12th January 2017 by forming a cartel by using your dominant position in the Exhibitors sector which is violate of competition Act 2002. If you adhere with the decision of the Federation, you are liable to pay all the losses sustained by us and we are forced to recover the same through legal remedies. If you do not screen the picture as per the agreement it is a clear violation under the competition commission of India Competition Act 2002,’ read the official statement from Sayujam Cine Release.

It may be recalled that Kerala Film Exhibitors’ Federation own nearly 350 ‘A’ class theaters in the State.